Having a website without integrating a Social Media strategy is like having an ice cream cone without the ice cream. In other words your web site needs to be content driven as much as it needs to have creative design elements. Simply put, you need a Social Media strategy to keep your business and profile alive and well on the Internet.
Social media marketing is about getting onto the same networks (FaceBook, YouTube, LinkedIn) as your target audience and engaging them with valuable, free and interesting content. Over and over and over again. For more information, see Branding and Identity in more features.
Getting onto the Basics:
- First we make sure Social Media opportunities are implemented and represented on your website via share buttons and follow us on Facebook etc.
- Then your profile needs to be created on pertinent networks such as Facebook and You Tube. Either you can set up or we can ‘manage’ your account for you.
- Next we create relevant business and service content on your site through writing blogs and creating micro video messages/commercials and embedding them into your blogs. Whether it be blogs or videos, it is extremely important that the content is timely, interesting and relevant.
- Finally we upload/link this content to your Social Media networks, this keeps your web presence, brand and business ‘LIVE’ and well.
The key to your Social Media strategy is to repeat steps 3 and 4 regularly. At the very least once a month. It builds your online Brand in a ‘Real’ way, establishing know, like and trust with your online audience. Engaging your business regularly with Social Media networks allows better tracking by Google and other search engines.
Ongoing blogs and other activity will keep you in the higher rankings of Internet searches. The more relevant content uploads, the more followers (fans), the more followers, the more likely you may receive back links, hence the more you are found on searches. That’s how you create internet traffic.
What’s the cost for a monthly media strategy? We will provide this for you at a modest monthly flat fee, allowing for 1-5 content loads (this does not include content writing or image provision), but of course we can do that too.
Stick Girl Web Design 705.427.6433
